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If your entire Amazon advertising strategy is Sponsored Products campaigns, you're missing significant opportunities and likely experiencing rising costs as competition intensifies. Most sellers still run 70-90% of ad spend through Amazon Sponsored Products. While this worked well in 2019-2021 when competition was lower, the landscape has shifted substantially. At Amazon Growth Lab, after managing $100M+ in Amazon sales, here's what we've observed: The advertisers achieving t

Last month you were doing $45,000 in Amazon sales. Your main product ranked #3 for its primary keyword. This month you're doing $18,000. Same product. Same listing. Same ad budget. Your ranking dropped from #3 to #47. You check Amazon Seller Central for violations. Nothing. Account health? Perfect. Competitor launches? None. Pricing? Unchanged. What happened? Amazon changed the algorithm. Again. Welcome to the most frustrating reality of selling on Amazon: Amazon's search ran

The Morning Your Buy Box Disappears You wake up, check your Amazon listing like you do every morning, and freeze. Your product-the one you spent months developing, $50K launching, and a year optimizing-now has the Buy Box held by "Seller_12345_Trading_Co" at $8 below your price. You didn't authorize this seller. You don't know who they are. And they're selling what appears to be your product with your photos, your description, your brand name. Your sales dropped 73% overnight

You're doing $2 million annually on Amazon. Sales are solid. Operations are smooth. Then you hear about Walmart Marketplace: lower competition, higher margins, access to Walmart's 140 million customers. It sounds like the perfect growth opportunity. You list your products. Three months later, you've done $12,000 in Walmart sales, spent $8,000 on photography and setup, wasted 60+ hours learning a new platform, and your Amazon sales declined 5% because you took your eye off the

You've been selling successfully on Amazon. Your Amazon PPC campaigns used to run at 18% ACoS. Profitable. Predictable. Scalable. Now you're at 32% ACoS and climbing. You've increased your budget twice trying to maintain sales volume. Your ad spend hit $50,000 this month. Your profit margins are collapsing. You're caught in Amazon's ad auction inflation spiral, and 90% of sellers responding to rising ACoS are making it worse by doing exactly what you're doing. They're spendin

You've built a profitable Amazon business doing $2 million annually. Net profit: $400,000. You assume it's worth $1.2M-$1.6M based on the 3-4x EBITDA multiples you've heard about from other Amazon sellers. You contact three brokers who specialize in selling Amazon businesses. They all come back with valuations around $800K-$900K. One FBA broker says $400K. You're confused and frustrated. How is an Amazon FBA business generating $400K profit only worth 2x earnings? Welcome to

The Seven-Figure Ceiling That Traps Most Amazon Sellers Your Amazon business hit $1.5 million in annual sales last year. That's phenomenal, you're among the most successful Amazon sellers on the platform. You've figured out sourcing, Amazon PPC, product listings, everything. But you've been stuck at $1.5M for nine months now. You launched two new products. Both flopped. You increased ad spend 30%. Amazon sales stayed flat. You optimized your Amazon listing again. Nothing chan

Why Growing Amazon Sales Can Destroy Your Business Your Amazon sales hit $150,000 last month, up 40% from six months ago. You should be celebrating. Instead, you're checking your bank account with a knot in your stomach. You have $8,000 in the bank. Amazon owes you $32,000 that won't arrive for another week. Your supplier needs $45,000 for inventory by Friday. Welcome to the Amazon cash flow challenge: You pay for inventory weeks or months before Amazon pays you for the sale.

You've done the math three times now. Between referral fees, FBA fees, storage fees, advertising costs, and that low inventory fee you didn't see coming, Amazon is taking somewhere between 28-32% of your revenue. Your question: Is this normal? The short answer: Yes, 25-30% in total Amazon fees is increasingly standard for FBA sellers. For many sellers, that number is climbing toward 35-40% as Amazon introduces new fees while competition drives up advertising costs to survive

When Your Support Case Disappears Into the Void You've submitted a support case to Amazon Seller Central. The issue seems straightforward enough: Your shoe listing got flagged for battery certification. Your shoes have no batteries. You've explained this clearly, uploaded photos, and cited Amazon's product safety guidelines. Amazon Seller Support responds: "We've forwarded your case to our internal team for review. You'll receive an update within 48 hours." That was three wee

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