Amazon AI

On August 4, 2026, the Ninth Circuit vacated the injunction that had kept Perplexity's Comet browser off Amazon since March. The court held that when an AI agent shops on your behalf, you are the one accessing Amazon's servers, not the company that built the agent. Comet can operate on Amazon.com again while the case continues in district court. The ruling settles less than the headlines suggest. The panel decided a narrow question about the Computer Fraud and Abuse Act and s

A growing share of product discovery now happens outside Amazon's own search box entirely. ChatGPT, Perplexity, and Google's AI Overviews are pulling product information from the open web, including Amazon listings, brand sites, and comparison content, to answer questions like "what's the best" before a shopper ever types a query into Amazon. This is a different discovery layer from Amazon's own Alexa for Shopping, and it runs on different rules. Amazon Isn't the Only Search