Amazon Advertising

If your entire Amazon advertising strategy is Sponsored Products campaigns, you're missing significant opportunities and likely experiencing rising costs as competition intensifies. Most sellers still run 70-90% of ad spend through Amazon Sponsored Products. While this worked well in 2019-2021 when competition was lower, the landscape has shifted substantially. At Amazon Growth Lab, after managing $100M+ in Amazon sales, here's what we've observed: The advertisers achieving t

You've been selling successfully on Amazon. Your Amazon PPC campaigns used to run at 18% ACoS. Profitable. Predictable. Scalable. Now you're at 32% ACoS and climbing. You've increased your budget twice trying to maintain sales volume. Your ad spend hit $50,000 this month. Your profit margins are collapsing. You're caught in Amazon's ad auction inflation spiral, and 90% of sellers responding to rising ACoS are making it worse by doing exactly what you're doing. They're spendin