Selling on Amazon

Last month you were doing $45,000 in Amazon sales. Your main product ranked #3 for its primary keyword. This month you're doing $18,000. Same product. Same listing. Same ad budget. Your ranking dropped from #3 to #47. You check Amazon Seller Central for violations. Nothing. Account health? Perfect. Competitor launches? None. Pricing? Unchanged. What happened? Amazon changed the algorithm. Again. Welcome to the most frustrating reality of selling on Amazon: Amazon's search ran

The Morning Your Buy Box Disappears You wake up, check your Amazon listing like you do every morning, and freeze. Your product-the one you spent months developing, $50K launching, and a year optimizing-now has the Buy Box held by "Seller_12345_Trading_Co" at $8 below your price. You didn't authorize this seller. You don't know who they are. And they're selling what appears to be your product with your photos, your description, your brand name. Your sales dropped 73% overnight

The Seven-Figure Ceiling That Traps Most Amazon Sellers Your Amazon business hit $1.5 million in annual sales last year. That's phenomenal, you're among the most successful Amazon sellers on the platform. You've figured out sourcing, Amazon PPC, product listings, everything. But you've been stuck at $1.5M for nine months now. You launched two new products. Both flopped. You increased ad spend 30%. Amazon sales stayed flat. You optimized your Amazon listing again. Nothing chan

You've done the math three times now. Between referral fees, FBA fees, storage fees, advertising costs, and that low inventory fee you didn't see coming, Amazon is taking somewhere between 28-32% of your revenue. Your question:  Is this normal? The short answer:  Yes, 25-30% in total Amazon fees is increasingly standard for FBA sellers. For many sellers, that number is climbing toward 35-40% as Amazon introduces new fees while competition drives up advertising costs to surviv

When Your Support Case Disappears Into the Void You've submitted a support case to Amazon Seller Central. The issue seems straightforward enough: Your shoe listing got flagged for battery certification. Your shoes have no batteries. You've explained this clearly, uploaded photos, and cited Amazon's product safety guidelines. Amazon Seller Support responds: "We've forwarded your case to our internal team for review. You'll receive an update within 48 hours." That was three wee

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