Artificial Intelligence

For most of the last decade, the question your listing had to answer was simple. Could a shopper find it in an Amazon search? That question still matters, but a second question is now sitting on top of it. Can an AI assistant find your listing, understand it, and recommend it when a shopper never types a keyword at all? On May 13, 2026, Amazon answered that question for itself by retiring Rufus and replacing it with Alexa for Shopping. Outside Amazon, ChatGPT, Perplexity, an