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Amazon Agency


From Good Client to Great Partner: How to Get Peak Performance from Your Amazon Agency
The outcomes of marketing partnerships depend as much on client enablement as on agency talent. We’ve watched two sellers with identical ad budgets get wildly different results from the same Amazon PPC agency. One scaled from $2M to $8M in 18 months while maintaining a 15% TACoS. The other spun wheels for six months, burned through budget, and eventually switched providers - blaming the agency for "not understanding their business." The difference wasn't the agency's capabili

Amazon Growth Lab
10 min read


Hiring an Amazon Agency: What Seven-Figure Sellers Need to Know
Most sellers hire agencies when something breaks. Your main product goes out of stock for three weeks and loses page one ranking. Ad spend doubles but sales stay flat. A competitor launches and steals 40% of your Buy Box share. These fires cost more to fix than they would have cost to prevent. The pattern repeats: stockouts hit, margins compress, revenue stalls, then founders scramble for help. By the time most sellers start looking for agency support , they've already lost

Amazon Growth Lab
6 min read
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