You're doing $2 million annually on Amazon. Sales are solid. Operations are smooth. Then you hear about Walmart Marketplace: lower competition, higher margins, access to Walmart's 140 million customers. It sounds like the perfect growth opportunity. You list your products. Three months later, you've done $12,000 in Walmart sales, spent $8,000 on photography and setup, wasted 60+ hours learning a new platform, and your Amazon sales declined 5% because you took your eye off the

You've built a profitable Amazon business doing $2 million annually. Net profit: $400,000. You assume it's worth $1.2M-$1.6M based on the 3-4x EBITDA multiples you've heard about from other Amazon sellers. You contact three brokers who specialize in selling Amazon businesses. They all come back with valuations around $800K-$900K. One FBA broker says $400K. You're confused and frustrated. How is an Amazon FBA business generating $400K profit only worth 2x earnings? Welcome to

The Seven-Figure Ceiling That Traps Most Amazon Sellers Your Amazon business hit $1.5 million in annual sales last year. That's phenomenal, you're among the most successful Amazon sellers on the platform. You've figured out sourcing, Amazon PPC, product listings, everything. But you've been stuck at $1.5M for nine months now. You launched two new products. Both flopped. You increased ad spend 30%. Amazon sales stayed flat. You optimized your Amazon listing again. Nothing chan