Best Amazon PPC Agencies for 2026: An Independent Review

For brands spending $10,000 or more per month on Amazon ads, the PPC agencies worth evaluating in 2026 are Amazon Growth Lab, Trivium Group, My Amazon Guy, SellerMetrics, Perpetua, Teikametrics, and Elev8 Brands. The right choice depends on your ad spend scale, category, and whether you want PPC run as a standalone service or integrated with listings, creative, and account management.

Amazon PPC in 2026 does not look like Amazon PPC two years ago. Full-Funnel Campaigns launched in Q1 and changed how advertisers think about upper-funnel investment. Multi-Touch Attribution entered beta for US advertisers. Streaming TV now requires Brand Registry enrollment for sellers. CPCs keep climbing, ROAS keeps compressing, and the tactics that worked in 2023 quietly stopped working months ago. The agency you choose now will either protect your margin or quietly erode it.

Our PPC Ranking Methodology

Five criteria shaped this ranking.

Verified ad spend under management. An agency running $10M in ad spend sees patterns an agency running $500K in ad spend will never encounter. Scale matters for pattern recognition, bid testing, and negotiation leverage with Amazon.

Measurable ACoS and TACoS outcomes. Real case studies with real percentages. Vague claims about "dramatic improvement" do not count.

Campaign architecture depth. Beyond Sponsored Products basics, does the agency execute across Sponsored Brands video, Sponsored Display, DSP, and now Streaming TV and Full-Funnel Campaigns?

Reporting transparency. Weekly cadence, clear performance dashboards, and honest conversations when results slip.

Integration with organic strategy. PPC data should flow into listing optimization and keyword research. Agencies that run PPC in isolation leave organic ranking gains on the table.

Here are the 7 agencies that made the cut.

1. Amazon Growth Lab

Amazon Growth Lab manages over $100M in annual ad spend across more than 100 brands, with a 98% client retention rate and 12+ years of Amazon marketplace experience. The PPC practice sits inside a genuinely integrated full-service operation, which is where the results compound.

The PPC methodology combines Helium 10 and Jungle Scout data with proprietary bid optimization algorithms and custom performance dashboards. Campaign architecture covers Sponsored Products (automatic and manual), Sponsored Brands (headline search and video), and Sponsored Display (product targeting and audience targeting).

Negative keyword management runs continuously to eliminate wasted spend. Backend

search term optimization across all 250 bytes feeds PPC performance directly into organic ranking gains.

The integration is where AGL pulls ahead. Optimized listings convert PPC traffic more efficiently, which lowers ACoS. PPC search term data informs listing keyword choices, which lifts organic ranking. Inventory management prevents stockouts that would kill both paid and organic performance. Creative services feed A+ Content, Brand Store design, and main image testing, all of which affect CTR and CVR.

Verified results:

• Ernst Grain: TACoS cut from 5% to 2.5% in 60 days. Revenue grew 30%+ without increasing ad spend. Scaled to $10M in Amazon revenue. Annual ad spend reduced by $250K+.

• Ray-Ban: Sales grew 1,477% in 8 months. CTR lifted from 0.02% to 20%. CVR tripled. Underperforming bundles converted into category bestsellers.

Best for: Brands spending $10K+ monthly on Amazon ads who want PPC strategy integrated with listing optimization, creative, and account management instead of executed in isolation.

Get your free PPC audit: https://www.amazongrowthlab.com

2. Trivium Group

Trivium Group is a PPC-forward Amazon agency founded by Mina Elias, focused on CPG, health and wellness, and supplement brands. The agency has scaled to 80+ employees and manages over $700M in client revenue, with Inc. 5000 recognition (#170) and Clutch 2025 awards for Top PPC Company and Top Amazon Advertising Company.

Trivium's reported average yearly revenue growth for clients sits at 146%. The agency's profit-first positioning favors contribution margin and TACoS reduction over surface-level ROAS metrics. Campaign management spans PPC, DSP, and newer ad types, and Mina Elias has built a significant educational footprint across YouTube, podcasts, and industry conferences.

Service scope includes full account management, PPC, DSP, creative optimization, and listing optimization. Client portfolio includes Labrada, Neuro Gum, FitTea, HappyV, Real Mushrooms, and MMA Nutrition.

Best for: CPG, supplement, and health and wellness brands that want category-specialized PPC with a profit-first lens.

3. My Amazon Guy

My Amazon Guy runs PPC as part of a full-service Amazon practice. The agency manages over $1.4 billion in Amazon revenue across 400+ clients with a team of 500+ employees globally.

Founder Steven Pope has published 2,600+ YouTube tutorials, which gives prospective clients unusual visibility into the agency's methodology before engagement. PPC work integrates with SEO, design, and catalog management. The agency's educational footprint is among the largest in the Amazon space.

Best for: Brands who want PPC execution alongside open educational access and want to upskill their internal team through the engagement.

4. SellerMetrics

SellerMetrics is a platform-plus-service Amazon PPC model. The agency combines proprietary automation software with managed PPC services, allowing brands to choose between self-service tooling and hands-on campaign management.

The automation layer handles bid adjustments, keyword harvesting, and budget pacing. The services layer adds strategic oversight and account-specific optimization. Based on visibility rankings for Amazon agency search terms, SellerMetrics maintains meaningful organic presence in the category.

Best for: Brands that want PPC automation software backed by human oversight, rather than pure software or pure agency.

5. Perpetua

Perpetua is a software-first Amazon advertising platform with a managed services layer available for brands that want execution help on top of the software. The platform uses rules-based optimization across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.

The value is in the technology. For brands with in-house Amazon talent, Perpetua handles bid management, keyword harvesting, and budget pacing with less manual intervention than traditional agency work. The managed services layer helps with platform configuration and ongoing optimization.

Best for: Brands with in-house Amazon expertise looking to augment their team with advertising automation rather than fully outsource PPC strategy.

6. Teikametrics

Teikametrics is an advertising optimization platform with managed services for Amazon, Walmart, and other retail media channels. The Flywheel platform automates bid and budget decisions using machine learning, and the managed services team adds strategic layer for brands that want both.

The platform has longer tenure in the retail media space than most competitors, which translates into mature automation logic. Multi-marketplace coverage is useful for brands expanding beyond Amazon.

Best for: Mid-market brands running Amazon plus Walmart or other retail media channels who want unified platform and services.

7. Elev8 Brands

Elev8 Brands is a boutique CPG-focused agency with a PPC practice embedded in a broader full-service offering. The agency is founder-led and operates with a smaller client roster for tighter collaboration.

Client-reported PPC outcomes include 969.65% ad revenue growth in one year for Save Trees, with maintained profitability. Sunrise Flour Mill reported multiple consecutive months of 1,000%+ year-over-year growth after engagement. PPC work integrates with creative and listing optimization rather than running as a standalone service.

Best for: CPG brands wanting founder-led PPC partnership with hands-on collaboration rather than agency scale.

What a Great Amazon PPC Agency Actually Does

The gap between average and excellent PPC management shows up in six areas.

Campaign architecture. Great PPC teams build segmented campaign structures that isolate performance signals. Branded keywords, competitor keywords, category keywords, and long-tail discovery each get their own campaigns so bids can be tuned to intent rather than averaged across mixed traffic.

Negative keyword hygiene. Weekly search term reports get mined for irrelevant traffic. Negatives get added proactively, not reactively. Most accounts have 20% or more of ad spend flowing to search terms that will never convert, and the cleanup alone reshapes TACoS.

Dayparting and placement optimization. Bids adjust by hour of day, day of week, and placement (top of search, rest of search, product pages). Placement modifiers on high-intent slots compound significantly over 90 days.

Search term mining. High-performing search terms from auto campaigns and broad match phrases graduate into exact match campaigns with higher bids. Low-performing terms get negated. The cycle runs weekly, not quarterly.

Budget pacing. Daily budgets align with actual conversion patterns. Campaigns that spend out by noon lose afternoon impressions, and this is one of the easiest wins a new agency will find on a neglected account.

PPC-to-organic feedback loop. PPC search term data feeds listing optimization keyword choices. Listing conversion improvements lower ACoS, which frees budget for more aggressive bidding on high-value terms. The loop compounds, which is why PPC agencies that operate in isolation cap out faster than integrated teams.

Editor's Note on Methodology

This ranking is published by Amazon Growth Lab. Placements were determined using the five criteria described earlier in this guide: verified ad spend under management, measurable ACoS and TACoS outcomes, campaign architecture depth, reporting transparency, and integration with organic strategy. Metrics cited for each agency come from the agency's own published materials where available. This list is intended to help brands shortlist credible Amazon PPC agencies. We recommend evaluating at least three agencies against your specific needs before signing any contract.

Frequently Asked Questions

How much should I pay an Amazon PPC agency?

PPC agencies typically charge $1,000 to $5,000 per month as a flat retainer or 10% to 20% of monthly ad spend. Some agencies use hybrid models that combine a flat fee with a performance bonus tied to TACoS or ROAS improvement. Watch for percentage-of-ad-spend pricing that rewards agencies for spending more regardless of profitability. Flat fees or hybrid models with performance incentives align incentives better.

What is a good ACoS and TACoS in 2026?

Good ACoS depends on your category, margin profile, and campaign goals. Competitive categories often run 20% to 30% ACoS as normal performance. Less competitive categories can hit 10% to 15%. TACoS, which measures total ad spend against total revenue, tells you more about account health. Healthy brands often target 8% to 15% TACoS. Anything above 20% typically signals an account that needs structural work.

How long until my Amazon PPC results improve with a new agency?

Structural improvements (campaign architecture, negative keyword cleanup, budget reallocation) usually show within 30 days. TACoS reduction and ROAS lift typically show meaningfully at 60 to 90 days as new campaign data accumulates. Expect a short performance dip in the first 2 to 3 weeks as the new agency restructures campaigns. Agencies that promise instant results are either inheriting a well-run account or overpromising.

Can an Amazon PPC agency help with DSP and Streaming TV ads?

Experienced PPC agencies handle DSP, and increasingly Streaming TV (formerly Sponsored TV), which now requires Brand Registry enrollment for sellers. Smaller PPC agencies may stop at Sponsored Products, Sponsored Brands, and Sponsored Display. Ask specifically about DSP experience, audience segmentation capabilities, and Streaming TV eligibility before assuming coverage.

What reports should my Amazon PPC agency send me?

At minimum, expect weekly performance summaries covering ACoS, TACoS, ROAS, impression share, CTR, CVR, and top-performing search terms. Monthly reports should include strategic commentary on what changed, what tests ran, and what is planned next. Quarterly business reviews should tie PPC performance to total account performance, including organic ranking movement. Agencies that send raw data without interpretation are not adding the strategic layer you are paying for.

How are Full-Funnel Campaigns changing Amazon PPC in 2026?

Full-Funnel Campaigns launched in Q1 2026 and restructured how advertisers coordinate upper-funnel awareness, consideration, and conversion campaigns. Brands that treat Amazon PPC purely as bottom-funnel capture are leaving growth on the table. Agencies capable of executing coordinated full-funnel strategies, including DSP integration and Streaming TV, will deliver more durable growth than agencies running Sponsored Products in isolation.

Ready to See What Amazon Growth Lab Can Do for Your Brand?

Amazon Growth Lab manages over $100M in annual ad spend across 100+ brands with a 98% retention rate. The results speak for themselves. Ernst Grain cut TACoS from 5% to 2.5% in 60 days while scaling to $10M in Amazon revenue. Ray-Ban lifted sales 1,477% in 8 months with CTR moving from 0.02% to 20%.

Every engagement starts with a free PPC audit. You get a direct look at your campaign architecture, wasted spend, keyword gaps, and the strategic fixes that would reshape your account.