top of page


Category Positioning Strategy for Amazon Sellers: Win Your Placement Before You Launch
Your product's browse node determines whether you can hit Best Seller in 60 days or burn through $5,000 in ads while stuck at rank #247. We launched a reusable coffee filter into "Coffee, Tea & Espresso" with 48,000 competing products. After spending $3,200 on ads in the first month, we peaked at rank #89 and couldn't break into the top 50. We pulled the listing, moved it to "Coffee Filters > Reusable Filters" with 1,200 products, and relaunched with the same budget. We hit r

Amazon Growth Lab
12 min read
bottom of page
