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Wholesale Items to Sell in 2024 - Growth Lab’s Extensive Guide

Updated: Apr 29


In 2024, the e-commerce scene is changing, making it trickier to spot profitable wholesale items for Amazon. If you aim to grow your portfolio or want to go into online retail, getting which wholesale products will make a difference is paramount. 


With consumer trends shifting and new niches emerging, selecting the right items can greatly enhance your Amazon store. 


Let’s explore how to select products that not only sell well but also establish you as a top seller on the world's biggest online marketplace.


Emerging Tech Gadgets



Woman enjoying music on TWS Earphones


In 2024, emerging tech gadgets like TWS earphones and foldable Bluetooth headphones are revolutionizing how you experience convenience and style. 


With their wire-free design, TWS earphones aren't just about delivering superior audio quality; they represent the growing consumer preference for sleek, hassle-free tech. By stocking these, you're not just selling a product; you're selling an experience—a lifestyle of freedom and quality. 


Similarly, foldable Bluetooth headphones blend aesthetics with functionality, appealing to the fashion-forward and practical consumer alike. Here at AGL, we've seen firsthand how such products not only attract customers but also encourage repeat business due to their blend of innovation and utility.


The spotlight also shines on garment steamers, a testament to the rising trend of convenience in fabric care. Offering a quick, efficient solution to keeping clothes pristine, they tap into the bustling market of professionals and travelers seeking smart solutions. 



Man using electric garment steamer


Our extensive experience has shown that such niche items, when marketed effectively, can significantly enhance store visibility and sales.


Wireless speakers and drones are changing the game for both entertainment and practical uses, attracting a wide audience that includes tech enthusiasts, professional photographers, and hobbyists alike. If you're selling these gadgets, it's smart to focus on how they can transform everyday experiences, like making music a part of daily life or capturing breathtaking views from above. Highlighting these transformative aspects will appeal to your potential buyers.


These emerging tech gadgets are more than just trends; they're reshaping how you integrate technology into your daily life.


Sustainable Living Products



In an era where environmental consciousness is not just appreciated but expected, sustainable living products are carving a significant niche in the e-commerce landscape. As a seller, tapping into this green wave not only aligns your business with planet-friendly practices but also meets the growing consumer demand for eco-conscious products. 


Reusable silicone food bags are emerging as a durable and eco-friendly alternative to single-use plastic bags, perfect for those looking to minimize waste in their kitchens.



Reusable silicone food bag


Similarly, bamboo toothbrushes are gaining popularity for their biodegradable handles, offering a sustainable option for personal care routines without sacrificing environmental integrity.


For the tech-savvy crowd seeking green solutions, solar-powered chargers are making waves. These innovative devices harness renewable energy to power gadgets on the go, aligning technology use with eco-friendly practices. In the realm of household cleaning, eco-friendly cleaning products with concentrated refills and plant-based ingredients are becoming essential for homes aiming for a sustainable clean. These products promise effectiveness while ensuring the safety of the planet.


The market for compostable phone cases is also expanding. Constructed from plant-based materials, these phone cases are designed to decompose naturally, catering to the tech enthusiast with an environmental conscience. Meanwhile, biodegradable glitter offers a guilt-free sparkle for fashion aficionados and festival-goers alike, providing a sustainable alternative to traditional plastic glitter.


Lastly, water-saving showerheads are attracting attention from environmentally conscious consumers looking to reduce their water usage.



Water-saving showerhead


These showerheads are engineered to conserve water without compromising on pressure, making them an attractive option for eco-minded individuals eager to reduce their utility bills and environmental footprint.


Each of these products moves you towards sustainable consumption, giving you the chance to tap into the green market on Amazon. Highlighting the eco-friendly benefits and sustainable traits of these items in your listings will attract customers keen to shop responsibly.


By focusing on these trending sustainable living products, you're not only expanding your product range; you're part of a bigger movement towards environmental care. Remember, in online selling, staying ahead of consumer trends, like sustainability, is essential for growing your business and making a positive impact.


Smart Home Devices



Navigating the smart home device market, projected to hit a staggering $135 billion by 2025, unveils a trove of opportunities for Amazon sellers. In this rapidly growing domain, featuring standouts like smart plugs and LED bulbs, the promise of enhanced convenience and energy efficiency is just the beginning. For sellers like you, leveraging these advancements isn't just about keeping pace; it's about setting the pace in a competitive landscape.


Smart plugs transform basic appliances into smart, energy-saving marvels with the simple touch of your smartphone. The result? A blend of extraordinary convenience and efficiency that resonates with today's eco-conscious consumer.


LED bulbs leap beyond traditional lighting, offering customizable ambiance that elevates any space while conserving energy—a win-win for you and your customers.



Wholesale items to sell in 2024 - LED bulbs


Temperature sensors and smart wall switches further refine home automation, ensuring comfort and control are never more than a click away. These devices don't just automate—they innovate, offering silent, seamless integration that enhances lifestyle and efficiency.


As part of Amazon Growth Lab, we see these smart home innovations not merely as gadgets but as gateways to differentiation and growth on Amazon. 


Here's how you can capitalize:


  • Highlight Efficiency: Emphasize the energy savings and convenience of each smart home product in your listings. Use vivid descriptions and real-life scenarios to illustrate their impact.

  • Focus on Compatibility: Ensure your product listings clearly state compatibility with popular smart home systems and voice assistants. This can be a deciding factor for tech-savvy shoppers.

  • Educate Your Buyers: Use your product pages to educate potential buyers on the benefits and installation of smart home devices. Short tutorial videos can significantly increase conversion rates.

  • Leverage Reviews: Encourage satisfied customers to share their experiences. Authentic reviews can significantly enhance credibility and attract more buyers.

  • Bundle Smartly: Create product bundles that offer a complete solution for a specific need or room, enhancing value and appealing to those looking to dive into or expand their smart home ecosystem.


In the dynamic arena of smart home devices, the future is now. By embracing these products and integrating them into your Amazon store strategically, you position yourself at the forefront of innovation and convenience. 


With Amazon Growth Lab's insights and your entrepreneurial spirit, the potential is limitless. Let's redefine smart living together!




Fitness and Wellness Goods



Wholesale items to sell in 2024 - wellness goods


In the ever-expanding global wellness market, valued at a staggering $5.6 trillion in 2023, fitness and wellness goods have transcended the status of mere trends to become staples of contemporary living. For Amazon sellers, this sector offers not just an opportunity but a mission: to influence the wellness journey of consumers worldwide. As we delve deeper into this market, it's evident that staying ahead requires a blend of innovation and insight.


  • Eco-Friendly Fitness Gear: With a growing emphasis on sustainability, products like biodegradable yoga blocks, natural rubber exercise mats, or recycled fabric resistance bands could appeal to environmentally conscious consumers.

  • Smart Recovery Tools: Recovery is becoming as important as the workout itself. Products like smart foam rollers or massage guns with app integration that provide personalized recovery programs could tap into this market.

  • Wearable Fitness Technology: Beyond the typical fitness trackers, consider wearable devices that monitor posture, UV exposure, or even provide haptic feedback for stress reduction and improved breathing techniques.

  • Plant-Based Nutrition: As plant-based diets gain popularity, there's a market for innovative supplements, protein powders, and energy bars made from clean, sustainable sources.

  • Mental Wellness Apps: Partner with developers or promote apps focused on mental wellness, meditation, sleep improvement, or anxiety reduction. Offering subscriptions or bundles with physical products could differentiate your listings.

  • Portable Hydration Solutions: Innovative water bottles that remind you to drink or infuse your water with vitamins and electrolytes could cater to the health-conscious, on-the-go consumer.

  • Customizable Home Gym Kits: With the rise of home workouts, offering customizable or modular home gym equipment that fits various spaces and workout preferences could attract a wide audience.

  • Fitness-Focused Wearables for Kids: Promote physical activity and healthy habits among children with fun, interactive wearables designed specifically for younger users.

  • Ergonomic Home Office Fitness: Products like under-desk ellipticals, balance ball chairs, or posture correctors that allow consumers to stay active and maintain good posture while working from home.

  • Outdoor Adventure Gear: Cater to the rise in outdoor activities with eco-friendly, durable gear for hiking, camping, or paddle sports, emphasizing compact and lightweight designs for ease of travel.



Fashion and Accessories Trends



Wholesale items to sell in 2024 - fashion & accessories


In 2024, you'll find that jewelry (estimated to reach US$61.24bn in 2024), leads the lucrative market in fashion and accessories trends. The allure of high-profit margins in this industry isn't just a myth—it's a well-documented reality, especially when you tap into the right trends.


Here are the top picks for wholesale items to sell in the fashion and accessories domain:


  1. Jewelry: Beyond mere adornment, jewelry has become a statement of individuality. With a staggering market size, offering customizable or unique pieces can set you apart.

  2. Footwear: A necessity that transcends seasons, the right pair of shoes can enhance any outfit. The trick is to balance classic styles with emerging fashion trends, ensuring your inventory stays relevant.

  3. Accessories: The global accessories market is booming, with everything from handbags to scarves. These items add the finishing touch to any look, making them indispensable for fashion-forward consumers.

  4. Lingerie and Loungewear: Comfort meets style in this category. Amid the work-from-home culture, lingerie and loungewear have become fashion statements in their own right, blending functionality with aesthetics.

As you explore the fashion and accessories trends of 2024, remember that innovation is key. Stay ahead of the curve by offering products that not only meet current demand but also anticipate your customers' future needs.



Innovative Beauty Finds



The beauty industry, valued at $511 billion in 2021, continues to thrive and evolve, driven by a consumer shift towards products that offer beauty, health, and sustainability. As an Amazon seller, there's a golden opportunity to tap into this transformation with products that align with these growing consumer values.


Key Areas for Amazon Sellers to Explore:


Clean Beauty: The demand for clean beauty products—those free from harmful chemicals and made with sustainable ingredients—has seen a 25% growth, underscoring a shift towards safer, more eco-friendly options. Consider stocking:


  • Biodegradable makeup wipes

  • Organic skincare serums

  • Natural ingredient-based hair care


Innovative Skincare Solutions: With a 40% increase in online sales, innovative skincare products are in high demand. Focus on items that offer unique benefits or address specific skin concerns, such as:


  • LED light therapy masks

  • Personalized skincare kits based on skin analysis apps

  • Eco-friendly and refillable moisturizers


Beauty Tech: As technology reshapes beauty routines, incorporating tech-driven beauty tools can attract tech-savvy consumers looking for personalized experiences. Product ideas include:


  • Smart mirrors with skin analysis features

  • Ultrasonic skin cleansers

  • Beauty apps offering customized makeup and skincare advice

Actionable Tips for Sellers:


  • Research and Curate: Dive deep into customer reviews and beauty forums to understand your target market's needs and preferences. Then, curate a selection of products that align with these insights.

  • Educate Your Customers: Use your product listings to educate potential buyers on the benefits and usage of these innovative beauty finds. High-quality content can differentiate your products in a crowded market.

  • Leverage Social Proof: Collaborate with influencers and encourage user-generated content to build trust and visibility for your innovative beauty products.

  • Sustainability as a Selling Point: To appeal to environmentally conscious consumers highlight the eco-friendly aspects of your products, from packaging to ingredients.


Staying Ahead:


With the global beauty market projected to reach $716 billion by 2025, integrating innovative, sustainable beauty products and tech into your lineup can position you as a forward-thinking seller in a lucrative market. The key to success lies in anticipating consumer trends and offering solutions that meet the modern consumer’s desire for beauty, health, and sustainability. Make sure to get approved by handling all the requirements for selling in the category. 



Educational Toys and Games



Wholesale items to sell in 2024 - educational toys


Moving from the realm of beauty, let's now focus on how educational toys and games are shaping young minds by making learning engaging and fun. In today's fast-paced world, it's crucial to equip children with the tools they need to thrive. 


Educational toys and games aren't just playthings; they're pivotal in developing cognitive skills, creativity, and problem-solving abilities. With the educational toys market poised to reach $42.7 billion by 2027, it's clear there's a growing demand for these innovative learning tools.


Here are four must-have educational items to contemplate stocking up on:


  1. STEM Kits: These kits are more than just toys; they're gateways to comprehension in science, technology, engineering, and mathematics. They foster curiosity and innovation, preparing children for a future where these subjects will dominate.

  2. Puzzles: Beyond being enjoyable, puzzles enhance problem-solving skills, attention to detail, and perseverance. They come in various complexities, catering to all age groups and fostering a sense of achievement upon completion.

  3. Building Blocks: Classic yet timeless, building blocks are powerful tools for creativity. They teach kids about geometry, balance, and spatial awareness, laying the foundation for more complex engineering concepts.

  4. Language Learning Tools: In our globalized world, the ability to speak multiple languages is invaluable. Educational games focused on language learning can make this challenging task enjoyable and accessible.

Integrating these educational toys and games into your offerings can't only broaden your product range but also position you as a forward-thinking wholesaler in harmony with the needs of modern parents and educators.


Eco-Friendly Packaging Solutions



 Wholesale items to sell - eco-friendly packaging


As environmental consciousness takes center stage, the demand for eco-friendly packaging solutions skyrockets, marking a significant shift towards sustainability in consumer preferences. For Amazon sellers scouting the horizon for wholesale opportunities in 2024, integrating sustainable packaging is not just advantageous; it's becoming essential. This shift towards materials that reduce the carbon footprint and enhance recyclability isn't merely a trend; it's a transformative movement reshaping the marketplace.


Key Eco-Friendly Packaging Innovations for Amazon Sellers:


  • Biodegradable Packing Peanuts: Replace traditional styrofoam with starch-based peanuts, offering a compostable and safe packaging option that dissolves in water.

  • Recycled Cardboard and Paper: Opt for boxes, wrapping, and fillers made from recycled paper, signaling your brand's commitment to reducing waste.

  • Plant-Based Plastics: Invest in packaging made from PLA (polylactic acid) materials, derived from renewable resources like corn starch, which are compostable and reduce reliance on fossil fuels.

  • Reusable Packaging: Promote a circular economy with packaging designed to be reused by consumers, such as cloth bags and sturdy containers, enhancing your product's value and sustainability profile.

  • Edible Packaging for Food Items: Stand out in the food sector with edible wrappers and containers, offering an innovative solution to packaging waste.

Actionable Strategies for Sellers:


  • Highlight Sustainability: In your product listings, emphasize the eco-friendly nature of your packaging. Detail the materials used and their environmental benefits to educate and attract eco-conscious consumers.

  • Certifications Matter: Obtain and showcase any relevant environmental certifications for your packaging, such as the FSC (Forest Stewardship Council) certification for paper products or biodegradable certifications for plant-based plastics.

  • Partner with Green Suppliers: Collaborate with suppliers committed to green practices. This partnership not only ensures the sustainability of your packaging but also reinforces your brand’s environmental ethos.

  • Customer Engagement: Encourage your customers to recycle or compost the packaging, providing instructions or suggestions on how to do so. This not only promotes responsible disposal but also engages your customer base in your sustainability journey.

  • Monitor Feedback: Pay close attention to customer feedback regarding your packaging choices. This can provide valuable insights into consumer preferences and areas for improvement.

Leading the Green Wave


By prioritizing eco-friendly packaging solutions, you're aligning your Amazon store with a growing consumer demand for sustainability. This strategic shift distinguishes your offerings in a competitive marketplace and contributes positively to environmental conservation efforts. Embracing sustainable packaging practices demonstrates a forward-thinking approach, showcasing your commitment to not just following market trends, but leading them towards a greener future.



Travel and Leisure Essentials



Wholesale items to sell in 2024 - travel essentials


Within the domain of travel and leisure, items like travel pillows and portable chargers have become indispensable for enhancing your adventures' comfort and convenience. The market's demand for practical yet trendy travel accessories is on the rise, making it an opportune moment for you to immerse into this profitable niche.

Here are four must-have travel and leisure essentials to ponder:


  1. Travel Pillows: Not just any travel pillow, but ones that offer memory foam or cooling gel technology. These ensure that you arrive at your destination well-rested, ready to explore.

  2. Packing Cubes: Bid farewell to messy suitcases. Packing cubes help organize your belongings, making packing and unpacking a breeze. Opt for waterproof and compressible ones for added functionality.

  3. Portable Chargers: In today's connected world, keeping your devices charged is non-negotiable. High-capacity, fast-charging portable chargers are a traveler's best friend.

  4. Reusable Water Bottles: With sustainability on everyone's mind, a stylish, durable, and insulated water bottle is a must-have. It keeps you hydrated while reducing plastic waste.

Additionally, don't overlook the importance of personalized luggage tags for easy identification, high-SPF sunscreen for protection during your outdoor adventures, and quick-dry beach towels for those spontaneous dips in the sea. Tapping into the travel and leisure market with these innovative essentials not only caters to the needs of modern travelers but also positions you as a go-to source for cutting-edge travel solutions.



Wholesale Items To Sell in 2024 - Final Thoughts



As Q2 2024 begins, get ready for a complete transformation. Explore the world of emerging tech gadgets, embrace sustainable living practices, and integrate smart home devices into your lifestyle. 


Fitness, fashion, and cutting-edge beauty products will be key trends. Keep in mind, the focus will be on environmentally friendly packaging and educational toys that stimulate minds. 


By focusing on these trends, you're not just following the market; you're pioneering new paths in the wholesale market.

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