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Vista Fitness
Monthly Sales Tripled in 8 Months After Strategic Overhaul
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213% Increase in Sales
170% More Traffic
18.5% Higher Conversion Rate
Brand Overview
Industry: Sports & Outdoors
Category: Fitness Equipment & Accessories
Location: United States
Amazon Storefront: Booty Kicker on Amazon
Vista Fitness had strong product-market fit but was on a steep decline—monthly sales dropped 30% between January and April 2024. With little marketing investment and poor visibility, the brand struggled to maintain its position on Amazon. After partnering with Amazon Growth Lab in May 2024, sales began climbing steadily, hitting $120K/month by December—a 3x jump from where they started.
The Results
Reversal from 30% Sales Decline to 213% Growth
Sales dropped from $54,919 in January to $38,306 in April. Within one month of partnering with AGL, sales bounced back by 21%. By December, sales had surged to $120,160—more than tripling from April’s low point.
High-Impact Ad Strategy
Traffic rebounded as impressions and clicks rose throughout Q4. Compared to Q1, Q4 traffic increased by 19%, while conversions kept pace with the lift.
Improved Conversion Rate Through Listing Optimization
Strategic A/B testing across titles, images, bullet points, and A+ content resulted in higher conversions and stronger PDP performance.
Targeted PPC Campaigns Drove Sustainable Growth
From branded keyword strategy to category targeting and keyword harvesting, PPC efforts delivered consistent performance and allowed for month-over-month budget scaling.
The Challenges
1. Sales Were in a Steep Decline
Sales dropped from $54,919 in January to $38,306 in April, a 30% decrease.
Lack of marketing investment led to poor traffic and low visibility.
2. Traffic Was Branded but Untapped
Branded traffic existed due to the product name, but campaigns weren’t running.
The opportunity for ultra-low ACOS sales was being missed.
3. Low Conversion Rates from Weak Creative
Product images and listings were outdated and lacked visual appeal.
No consistent A/B testing had been conducted to improve performance.
The Strategy & Execution
1. PPC Strategy Ground-Up Rebuild
Activated branded keyword campaigns for high-efficiency sales.
Built Sponsored Products (Exact, Broad, Phrase, Auto), Sponsored Brands (Video, Category), and Sponsored Display campaigns.
Month-over-month budget increases supported campaign scaling while maintaining efficiency.
2. High-Impact Listing Optimizations
Completely refreshed main images, gallery stack, and infographics to align with buyer psychology.
Ran continuous A/B tests to optimize primary image, bullet points, and A+ content.
3. Conversion Rate Optimization
Rewrote product titles and bullet points to improve readability and keyword alignment.
Upgraded A+ content layouts to build trust, highlight differentiation, and increase perceived value.
Monitored data post-launch to identify and iterate on what moved the needle.
4. Strategic New Version Launches
Synchronized product improvements, design updates, shipments, and PPC to support new versions.
Ensured momentum wasn’t lost during the transition from older listings.
The Outcome
Sales grew 213% from April to December, reversing a multi-month decline.
Traffic and sessions surged, with December sessions up 81% from February.
PPC efficiency improved, capitalizing on previously untapped branded traffic.
Listings converted at a higher rate, thanks to data-backed creative updates.
Q4 was the strongest quarter yet, with December hitting a record $120K+ in sales.
Case Studies
Brooklinen, a premium bedding and home textiles brand, had a solid customer base but faced challenges optimizing its Amazon presence. Despite its reputation for high-quality products, its listings lacked visibility, and its conversion rates were underperforming. With inefficient advertising and a lack of SEO, Brooklinen needed a strategy overhaul to fully capitalize on its Amazon store’s potential.
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In just four months, Ecoxall increased monthly revenue by 62%, boosted organic sales by 58%, and improved conversion rate by nearly 6 percentage points—all while reducing TACoS by more than 6%.
The Amazon Growth Lab team didn’t just optimize campaigns—they built a scalable foundation that’s now propelling Ecoxall toward $2.1M in annual revenue.