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Brooklinen
Brooklinen: $1M in 30 Days with Half the Ad Spend
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40% YoY Growth
Doubled Ad Conversion Rate
Reduced TACOS by 50%
Brand Overview
Industry: Bedding
Category: Bedding & Home Textiles
Location: United States
Amazon Storefront: Brooklinen
The Results
Revenue Surge:
Brooklinen's monthly revenue grew impressively by 16.91%, from $910,647.20 to $1,064,689.55 in just three months.
Organic Sales Growth:
Organic sales increased by 8.23%, indicating a clear improvement in visibility and brand strength on Amazon.
Conversion Rate Improvement:
Conversion rate soared by 50.96%, from 3.14% to 4.74%, turning more browsers into buyers and enhancing overall sales performance.
The Challenges
Before working with Amazon Growth Lab, Brooklinen faced several obstacles that hindered their potential on Amazon:
1. Inadequate Images & A+ Content:
Their existing images and A+ content failed to convey the true quality and value of the products, reducing their appeal.
2. Lack of SEO Optimization:
Little to no SEO was implemented across the listings, making it difficult for the products to rank organically.
3. Basic Advertising Structure:
The advertising strategy lacked proper targeting and optimization, leading to wasted spend and inefficient ad performance.
The Strategy & Execution
Amazon Growth Lab executed a multi-pronged approach to overhaul Brooklinen’s Amazon presence, focusing on visual enhancements, improved SEO, and a more effective advertising structure.
1. Visual Enhancement
Developed high-quality images and A+ content highlighting the products' value and unique features.
Differentiated the products from competitors with compelling visuals that better communicated their premium quality.
2. Restructuring Listings for SEO Optimization
Optimized product titles, bullet points, and descriptions for better readability and searchability.
Ensured the language used aligned with customer search intent and improved organic ranking.
3. Improved Advertising Structure
Rebuilt the ad structure to align with new marketing assets, ensuring scalable and efficient campaigns.
Implemented a combination of campaigns, conducted keyword harvesting, and used regular negation to refine targeting.
Continuously optimized ad spend based on performance, ensuring high ROI and better visibility.
The Outcome
Revenue Growth: Brooklinen achieved a 16.91% increase in monthly revenue.
Conversion Rate: CVR improved by 50.96%, from 3.14% to 4.74%.
Advertising Efficiency: TACoS improved from 24.85% to 15.13%, leading to a more efficient ad spend and a strong organic sales contribution.
Brooklinen successfully surpassed $1M in ordered product sales in just three months and is now poised for even greater dominance in the bedding category. By improving product listings, enhancing imagery, and optimizing ad strategies, Brooklinen significantly increased its Amazon presence and sales performance.
Case Studies
Brooklinen, a premium bedding and home textiles brand, had a solid customer base but faced challenges optimizing its Amazon presence. Despite its reputation for high-quality products, its listings lacked visibility, and its conversion rates were underperforming. With inefficient advertising and a lack of SEO, Brooklinen needed a strategy overhaul to fully capitalize on its Amazon store’s potential.
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In just four months, Ecoxall increased monthly revenue by 62%, boosted organic sales by 58%, and improved conversion rate by nearly 6 percentage points—all while reducing TACoS by more than 6%.
The Amazon Growth Lab team didn’t just optimize campaigns—they built a scalable foundation that’s now propelling Ecoxall toward $2.1M in annual revenue.