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Reach Your Customers Everywhere
Amazon DSP Services
Traditional Amazon PPC only reaches shoppers already searching on Amazon. Amazon DSP reaches people everywhere they browse online—news sites, streaming services, other websites—before they even get to Amazon.
Amazon Growth Lab® provides expert Amazon DSP services and advertising management. We use programmatic display, video, and audio ads to build brand awareness, retarget shoppers, and conquer competitors across Amazon's network and premium publishers worldwide.
Find your customers before your competitors do—powered by Amazon's first-party shopping intelligence.
Full-funnel advertising
On & off Amazon
Advanced audience targeting
Streaming TV
Amazon DSP: Programmatic Advertising That Drives Results
Amazon-Owned
Amazon.com, Prime Video, Twitch, IMDb, Amazon Music, Fire TV, Kindle
Third-Party Publishers
Premium websites, news sites, entertainment platforms, mobile apps
Audio Inventory
Streaming music, podcasts (iHeartMedia's 870+ stations), broadcast radio
Amazon DSP (Demand-Side Platform) lets businesses promote products and services across Amazon-owned sites/apps and third-party exchanges through display, audio, and video ads purchased programmatically.
How It's Different from Sponsored Ads
Regular Amazon PPC only reaches shoppers actively searching on Amazon. DSP reaches people everywhere, before they get to Amazon. Think of PPC as capturing existing demand, DSP as creating and building demand.
DSP executes full-funnel campaigns—targeting customers at awareness, consideration, purchase, and post-purchase loyalty stages using different targeting strategies.
Who We Target
Strategy, Execution, Optimization
Amazon's Shopping Data:
Recent product viewers, cart abandoners, previous purchasers, competitor product viewers, category browsers, brand loyalists
Lifestyle & Demographics:
Target by Prime Video streaming habits, Twitch viewing, Amazon Music listening, age, gender, household income, life stage, location (down to postal code).
Your Customer Data:
Upload your first-party data for unified audience targeting across Amazon DSP and Amazon Marketing Cloud.
Lookalike Audiences:
Expand reach to customers similar to your best buyers without relying on third-party cookies
Where Your Ads Appear
Where Your Ads Appear
Static banners across desktop, mobile apps, and Kindle routing to product pages, storefronts, or landing pages.
Video Ads:
Autoplay videos with brand logo, headline, and call-to-action across Amazon platforms.
Streaming TV:
Full-screen ads on Fire TV, Prime Video, Twitch, and Roku (live Q4 2025).
Audio Ads:
Amazon Music, iHeartMedia streaming, 870+ broadcast radio stations across 160 markets.
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Our Defense Strategy
Awareness
Streaming TV and display on premium sites build brand recognition and future retargeting audiences.
Consideration
Video ads and competitive conquesting showcase benefits to in-market shoppers.
Purchase
Retargeting and dynamic ads convert product viewers with timely messaging.
Loyalty
Post-purchase campaigns drive repeat sales and launch new products to existing customers.
Real Results from Real Brands
Amazon Agency Success Stories
What made the difference? Our integrated approach combining expert Amazon PPC services, listing optimization, and creative strategy.
Brooklinen, a premium bedding and home textiles brand, had a solid customer base but faced challenges optimizing its Amazon presence. Despite its reputation for high-quality products, its listings lacked visibility, and its conversion rates were underperforming. With inefficient advertising and a lack of SEO, Brooklinen needed a strategy overhaul to fully capitalize on its Amazon store’s potential.
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In just four months, Ecoxall increased monthly revenue by 62%, boosted organic sales by 58%, and improved conversion rate by nearly 6 percentage points—all while reducing TACoS by more than 6%.
The Amazon Growth Lab team didn’t just optimize campaigns—they built a scalable foundation that’s now propelling Ecoxall toward $2.1M in annual revenue.
DSP or Sponsored Ads?
Here's How to Decide
Use Sponsored Ads When
Capturing existing search demand, targeting high-intent shoppers, lower budget campaigns, product-focused advertising, immediate sales generation.
Use Amazon DSP Services When
Building brand awareness beyond Amazon, reaching customers before they search, retargeting product viewers, winning competitor customers, full-funnel campaigns, video and streaming TV advertising, higher advertising budgets.
The Integrated Approach
Most successful brands use both. DSP builds awareness and drives consideration, Sponsored Ads capture the search demand DSP creates, DSP retargets those who didn't convert, and combined attribution shows true cross-channel impact.
Amazon Revenue Recovery FAQs
Can I use DSP if I don't sell on Amazon?
Yes. Amazon DSP offers advanced targeting using Amazon's first-party signals even if you don't sell on Amazon.
How long before I see results?
Yes. Amazon DSP offers advanced targeting using Amazon's first-party signals even if you don't sell on Amazon.
Can DSP help if my Sponsored Ads are maxed out?
Yes. Amazon DSP offers advanced targeting using Amazon's first-party signals even if you don't sell on Amazon.
Can I target my competitor's customers?
Yes. Amazon DSP offers advanced targeting using Amazon's first-party signals even if you don't sell on Amazon.
What results should I expect?
Yes. Amazon DSP offers advanced targeting using Amazon's first-party signals even if you don't sell on Amazon.
How does DSP targeting work without third-party cookies?
Yes. Amazon DSP offers advanced targeting using Amazon's first-party signals even if you don't sell on Amazon.
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Speak with an Amazon Expert
Ready to Scale Beyond Traditional Amazon Advertising?
Reach customers everywhere they browse—before competitors do.
Your free DSP strategy session reveals:
Target audience analysis
Target audience analysis
Budget and ROAS projections
Creative requirements
Limited Availability Currently accepting 3 new clients this quarter
Due to DSP's complexity, we accept select clients ensuring proper attention and expertise.
500+ brands trust us with their advertising
